With more than 27 years in real estate and over 2,000 closed transactions totaling more than $1 billion in sales, Jimmy Reed brings deep experience, steady leadership, and a long-term perspective to buyers and sellers across Coeur d'Alene and North Idaho. Coming from a multi-generational real estate and mortgage family, Jimmy was raised around the fundamentals of market cycles, ethical representation, and protecting clients’ interests through both strong and uncertain times.

Jimmy is also a United States Army veteran, having served in the Honor Guard, where he had the privilege of honoring President Ronald Reagan and President George H.W. Bush, and serving during the First Gulf War. That foundation of service, discipline, and accountability carries directly into how he represents his clients today.

As a Graduate of the Realtor® Institute (GRI), Jimmy is widely respected for his calm negotiation style, strategic thinking, and ability to navigate complex transactions. His experience includes residential sales, acreage and rural properties, trusts and probate, investment properties, 1031 exchanges, new construction, and relocation, giving clients confidence whether they are buying their first home, transitioning into North Idaho, or managing long-term investments.

As a husband of 24 years to his childhood sweetheart and a father of four, Jimmy understands that real estate decisions are deeply personal—especially for families choosing North Idaho for lifestyle, values, and long-term roots. His business is built primarily on referrals and repeat clients who appreciate his transparency, local insight, and commitment to doing things the right way.

Jimmy leads The Reed Team, a carefully selected group of professionals who share his standards for integrity, communication, and execution. Together, they deliver a proven, results-driven marketing and negotiation process, supported by one of the highest list-to-sales price ratios in the markets they serve—often achieving strong pricing outcomes in shorter time frames.

Serving Coeur d’Alene, Post Falls, Hayden, Rathdrum, and surrounding North Idaho communities, Jimmy Reed and The Reed Team are trusted by clients who value experience, straight talk, and a steady hand in both competitive and changing markets